Fashion Brand Sparks Controversy with Bubble Wrap Garments

Belarussian fashion brand ZNWR has been getting a lot of attention for its latest creations, a line of garments made from transparent bubble wrap.

Fashion brands are known for pushing the boundaries, but sometimes their ideas are so out of bounds that they look downright silly. Case in point, the newest offerings of Belarussian brand ZNWR – a line of clothing made of plastic bubble wrap. The weird garments were recently spotted by a TikTok user Yana in the ZNWR store located in Minsk’s Dana Mall and quickly went viral on the video-sharing platform with over 100,000 views. The clip features two bubble wrap garments, a transparent dress priced at 280 Belarussian rubles ($86), and a jacket with a 380 rubles ($116) price tag. Apparently, the new line of plastic clothes was created for people looking for something truly extravagant to wear on New Year’s Eve.

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