For the average person, having a nice-looking signature is not that big of a deal, but for business people and public figures it’s apparently pretty important. A strong yet elegant signature expresses confidence and can help build trust between business partners, so it’s no wonder that some people actually pay for designer signatures.
Ivan Kuzin, a 20-year-old student from Krasnoyarsk, Russia, has created a lucrative online service offering business managers and entrepreneurs custom signatures. He came up with the idea last year, when he turned 20 and had to change his passport. He realized he didn’t like his signature at all, and since had already started his first business, which was already bringing in steady income, he decided to change it. Ivan turned to his friend, Anastasia Zdor, who had mastered oriental calligraphy while studying in China. She designed a beautiful signature for him and then patiently taught him how to write it himself. The whole process got Ivan thinking about offering designer signatures to others as a paid service.
