Massively Multiplayer Online (MMO) video games are very popular in China. Combine that with the country’s culture of fakes and copycats and you get lots of unofficial merchandise and even venues  inspired by popular virtual reality universes. One such place was the World of Warcraft-themed restaurant on Chaoyang Road, in Beijing.

Opened in 2008, by a businessman who just happened to also be a huge fan of Blizzard’s fantasy universe, the unique World of Warcraft restaurant was designed entirely around the MMO and its original opening cinematic. Created as a “comfortable gathering place for fellow gamers”, this place had Warcraft-inspired decorations, dishes named after locations in the game and plasma screens showing live footage from the MMO world. The large banner above the entrance featured the game’s logo, an Alliance mage and a Horde warrior, as well as the crests of the two playable races. This would have probably been enough to attract the millions of Chinese fans who live and breathe World of Warcraft, but the entrepreneur really went all out trying to make the restaurant itself appeal to die-hard gamers.

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“So I’m a level 68 orc rogue girl. That means I stab things…a lot! Who would have thought that a peace-lovin’, social worker and democrat would enjoy that?!” This was the statement that won World of Warcraft gamer Colleen Lachowicz a seat in Maine’s State Senate.

Democrat Colleen Lachowicz has recently won a seat representing Maine’s Senate District 25, and believe it or not, her Republican adversaries helped her to it. It just so happens that Colleen is an avid gamer who spends a lot of time playing the incredibly popular online multiplayer video-game World of Warcraft. In this fantasy universe she is known as Santiaga, a level 85 orc rogue assassin, who as the player herself admits, spends a lot of time stabbing things. Little did she know that her gaming antics would actually help her win a seat in the State Senate. Apparently, her Republican Party rivals thought it would be a good idea to set up a website portraying Lachowicz as someone with a “bizarre double life”, and making her look like a violent person by describing her in-game behavior. This uninspired smear campaign actually won Lachowicz international support from the gaming community and eventually helped her won the race for the Senate.

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