In an attempt to combat the nation’s food wastage problem, Denmark has opened the world’s very first supermarket that sells expired or damaged products. Ever since the grand opening in Copenhagen last Monday, people have been lining up outside WeFood for a chance to purchase discounted items that would otherwise have ended up in the trash because of damaged packaging or very short use-by dates. Food, cosmetics, and other household items at WeFood are priced at least 30 to 50 percent lower than at regular stores.
“WeFood is the first supermarket of its kind in Denmark and perhaps the world, as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food wastage produced in the country,” said project head Per Bjerre. “Many people see this as a positive and politically correct way to approach the issue.” The grand inauguration was attended by Denmark’s Princess Marie, and former minister for food and environment, Eva Kjer Hansen.
