Japanese lingerie manufacturer Wacoal recently launched a line of lace boxer briefs for men that are said to be both beautiful and functional.
Lace lingerie doesn’t sound like the most masculine thing ever, but reputed underwear company Wacoal didn’t just jump into this project blindly. In November of last year, they tested the waters of this ultra-niche market by offering the Lace Boxer on Japanese crowdfunding platform Makuake. The company knew it had a winner on its hands when its product smashed its modest crowdfunding goal of 300,000 yen ($2,627.87) by 1,090 percent, earning about 3.27 million yen ($28,578.92) in pledges. The Lace Boxer went straight into production, and now Wacoal offers an entire line that consists of seven colors.
