An Indian home appliance company recently introduced the idea of ‘vegetarian water’ in an ad campaign, to appeal to their predominantly vegetarian customer-base. It might seem absurd, but they’ve tried hard to make it sound convincing – they claim that their new product, the Prestige LifeStraw water purifier, ‘gives only pure and vegetarian water’.

“Pure vegetarian water? Must be an advertising gimmick!” the newspaper ad declares. And then it goes on to give reasons why it isn’t a gimmick. “Most purifiers claim to kill all viruses, bacteria and germs,” the ad reads. “But the chemically killed microorganisms remain in the water, making it safe, but effectively non-vegetarian.” Consuming dead creatures in your water, they imply, is against the principles of vegetarianism.

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PETA (People for the Ethic Treatment of Animals) staged some pretty original protests in the past, but its most recent, “Meat Is Murder” was a bit on the shocking size. The event took place July 27th, in Times Square, New York.

PETA demonstrators  acted like packed pieces of meat, the kind you see in most every supermarket, only a lot bloodier. The human meat packs were branded with stickers that read ‘Billions of Animals Are Abused and Violently Killed Because You Eat Meat’. Now doesn’t that make you feel guilty?

I’ll confess I was moved by a few of these protests, but this particular one just managed to gross me out. I think PETA would be much wiser to stop condemning everyone who eats meat, and just militate for the ethical treatment of animals raised for slaughter, before they are sacrificed. To hope everyone will just stop eating meat is just unrealistic, and quite frankly their zero-policy attitude is doing more harm than good.

Let me know if these trays of packed human meat convinced you to stop eating meat. They just made me hungry. Read More »