In a brilliant use of social media, a news show in Panama City gave potholes in the streets their own voices on Twitter. The crew of Telemetro Reporta installed motion-sensitive devices in craters across the city, programmed to tweet authorities every time cars ran over them, until they fixed the problem!
The makers of the show said that they wanted to highlight how horrible the roads of the city had become. Despite having one of the fastest growing economies of Central and South America and a concentration on skyscrapers that earned it the nickname ‘Dubai of Latin America’, Panama City’s streets were pockmarked with holes and ditches that made every commute a nightmare.
“It would seem that in a rush to build a modern city, Panama forgot to take care of its existing streets, creating a contradiction of modern buildings and damaged streets,” the show’s promo declares. “This is not amusing for the people that drive on the streets every day.”
