Tulsi, a small village in India’s Chhattisgarh state, has become known as ‘YouTube Village” because a third of its population makes videos for a living.
Online video content is more popular than ever, and it’s no wonder that millions of people around the world are working hard trying to build careers as video creators. But nowhere is the concentration of would-be YouTubers than in Tulsi Village, a small rural settlement in Chhattisgarh, where over a third of the 3,000-strong local population is actively making videos and posting them on YouTube for profit. Many of these creators used to be farmers, but after hearing that some of their peers had doubled, even tripled their income making YouTube videos, they decided that it was time for a career change.