Haider Ali, one of Pakistan’s most famous truck art masters, has recently discovered a new and lucrative niche – sneakers painted in traditional, bright motifs.
Truck art is an iconic part of Pakistani culture. For decades, it has been used to turn simple means of locomotion into driveable works of art to be looked at and admired. Now, this traditional art style is branching out to other mediums, the latest of which is sneakers. Haider Ali, a Pakistani truck art specialist was one of the first to jump on the truck-art-sneakers bandwagon, after getting an order for a custom pair and seeing his outrageous price being accepted by the client.
