In an effort to promote sustainable agriculture, Irish as agency Rothco teamed up with German artist Diana Scherer to create The Book That Grew – a 22-page tome created by manipulating the roots of living plants to grow in the shape of letters and diagrams.
We wrote about plant root manipulation for artistic purposes in the past, but this is probably the most ambitious and impressive such project we’ve ever come across. All elements of The Book That Grew, including the ink and binding, were made from grass to show farmer just how powerful a resource it can be, when managed properly. That’s actually the main point of the book, which contains 10 simple yet valuable lessons designed to help maximize sustainability of one of the most valuable agricultural resources, grass. And what better to convey the message to farmers than in the form of an all-organic book grown from that very grass.
