A new taxi service in Stockholm is offering its passengers a chance to relieve stress on the go. They’ve got psychotherapists occupying the back seats of three different cabs, offering free consultations. The two-week initiative was started late last month by a company called Taxi Stockholm, which claims it’s the first project of its kind in the world.
The idea was conceived when the owners of Taxi Stockholm realized that people are more likely to talk about their problems on dull, quiet drives. They even have data to back up the theory; according to spokeswoman Natalia Santos, a study revealed that “around 70 percent of people said their taxi journeys were a good time for reflection and that they often found their minds wandering.”
“And when you think about it, the drivers can even become like therapists,” she added. “So we decided to put the two together for all Stockholmers – especially considering it’s getting so cold and dark now.”
