The first thing you expect to be able to do when buying a swimsuit is swim in it, but that doesn’t apply to the Gucci Logo Swimsuit, a $380 designer swimsuit that the company specifically states should not come into contact with chlorine.
The high-end one-piece swimsuit features Gucci’s iconic logo across the bust, cross-over straps, and has a vintage air to it that would have surely made a splash at the pool. But since it’s made of 80 per cent nylon and 20 per cent elastane, two materials that just don’t get along with chlorine, you don’t want to be caught anywhere near a pool in this swimsuit. And Gucci is very upfront about the whole ‘swimsuit you can’t swim in’ thing, to the delight of social media: