Mai Watanabe, a young self-proclaimed dating scammer, was arrested for selling how-to guides on defrauding ‘sugar daddies’ through paid dating.

25-year-old Watanabe, who hails from Nagoya, Japan, was arrested in August for selling a number of dating scam manuals to her social media followers. featuring titles like ‘Textbook for Sugar Babies: The Right Profile and Magical Words to Make Men Pay,’ these books went into great detail about the right way to approach vulnerable middle-aged men and get as much money from them as possible. One of these controversial guidebooks taught readers to tell their sugar daddies that they had had an unhappy childhood, in order to gain their sympathy and open their pockets. Other tactics included lying that they were unable to work due to ill health and that they urgently needed help to pay rent.

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The newly opened Sugar Daddy University aims to teach women how to become professional sugar babies, and men become better sugar daddies. Located in New York, the school is  run by well-known sugar daddy Alan Schneider, who previously created the top dating site, SugarDaddyForMe. He’s roped in one of his own sugar babies, Carla Abonia, as a professor.

Together, Dean Alan and Carla will teach students the five key elements required to become a successful sugar daddy or sugar baby – sexuality, understanding, generosity, attraction and reciprocity. They’re also collaborating with plastic surgeons, relationship experts and financial experts to help women look better and help men manage the relationship better.

Many tend to frown upon this kind of relationship, but according to Alan there’s nothing wrong with a relationship based on a rich man providing for the woman of his dreams if she provides for him as well. The transaction itself is not the problem, but the associated stigma is. “It’s a whole lifestyle that is taught and refined,” he said.

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