South Korean ad agency Cheil Worldwide partnered with Molly’s Pet Shop, a popular pet shop chain, to provide stray cats with comfortable shelters on cold winter and spring nights, by recycling old jacket hoods into cozy homes.
Called Hood Houses, the ingenious cat cribs were created to raise awareness about South Korea’s stray cat problem, and also promote positive interaction between people and homeless animals. Last December, Goodwill shops and Molly’s Pet Shop branches started collecting old jacket hoods and other padded clothing, which were then recycled into portable dome homes, fitted with a waterproof roof, a bed as well as bowls for food/water. Over a two-week period, over 2,000 Hood Houses were given away for free to Molly’s Pet Shop customers who bought food for stray cats.
