15-year-old Wei Caiqi, the niece of Chinese dancing star Yang Liping, twirled nonstop for four hours straight during China’s New Year celebrations. The annual China Central Television (CCTV) gala was aired live on January 30 and watched by 704 million viewers across the nation.

Wei, clad in a white gown, spun on a special stage as the rest of the festivities went on. Her performance was meant to represent ‘the passing of time and the changing of seasons’. But all it did was create a huge controversy online, where people called the event ‘cruel’.

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In recent years, young men and women pressed by their families to bring their girlfriends home with them for the seven-day Spring Festival prefer to rent total strangers, just to avoid long lectures and appease their relatives.

Single men and women have it tough in China, a country where most parents go to any lengths to see their offspring settled down with the right person. We’ve had posts about a school teaching girls to land rich powerful businessmen, about Shanghai’s famous marriage market, and about the Love Supermarket, but those were permanent fixes to the being-single “problem”. Nowadays, Chinese bachelors are looking for a temporary solution, and this led to the creation of a whole new niche – girlfriend/boyfriend rentals. All they have to do is go online, access Taobao (China’s version of eBay) and choose between the different sellers offering the unusual service.

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