After struggling to convince members of his community to join him in making their streets and beaches cleaner by picking up trash, an Indonesian man put on a superhero outfit in hopes of becoming more convincing.
Rudi Hartono, a cafe worker from Pare-Pare, South Sulawesi, had long been struggling to persuade residents of his small coastal community to get more involved in keeping their home clean by picking up the plastic trash strewn on streets and beaches, but had had little success. But then he put on a Spiderman suit just to amuse his nephew, and people took notice. He accidentally became somewhat of a local role-model, and people started following his example.
