As an increasing number of Japanese women put their careers ahead of starting a family, the number of services that cater to single women is on the rise. One such service is the ‘Solo Wedding’ – a full wedding day experience during which a woman gets to be bride without actually getting hitched.
The absence of a groom at a wedding might sound abnormal, but the concept is surprisingly popular. Ever since Kyoto-based company Cerca Travels launched Solo Weddings in June, at least 10 single ladies have used the service. These are women who have dreamed of wearing a wedding dress all their lives, but never really had the chance to do it.
