A Japanese billionaire has announced plans to donate a billion yen (about $9 million) to 1,000 of his Twitter followers in an intriguing social experiment designed to show how money affects people’s lives.

On January 1st, Yusaku Maezawa, founder of Japan’s largest fashion retail website, tweeted that he would be giving away 1 billion Japanese yen ($9.1 million) to 1,000 random people, as part of an effort to find out if money really can buy happiness. All people had to do for the chance to win $9,118 was follow and ‘retweet’ him before January 7. At the time of this writing, Maezawa’s Twitter post announcing the giveaway had been retweeted over 4.5 million times.

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Our online data is already monetized by several technology giants, but one Japanese IT company thinks real-life data could be monetized as well, and it’s willing to pay people to have their everyday life video-recorded and sold to various businesses.

Last month, Tokyo-based Plasma.inc made national news headlines for inviting people to take part in a controversial social experiment called “Project Exograph”. Participants must agree to have their living rooms, bathrooms, changing areas, kitchens and other parts of their homes wired with cameras that would film them continuously for roughly one month. At the end of the experiment, the footage will be edited in a way that would make it impossible to identify protagonists, and then sent to various companies to see if it can be monetized. Believe it or not, hundreds of people have already signed up for a chance to take part in Project Exograph.

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In what could be described as a very expensive social experiment, a young IT professional has created a website that allows people to upload a picture if they pay at least $1,000 for the privilege. Think of it as a status symbol, a way to show the world you have money to burn.

The “Golden Price Tag” brand has been doing the rounds online for the last couple of weeks, and for good reason. The controversial website and its corresponding Instagram page are proposing something that most people would consider outrageous – paying obscene amounts of money for the opportunity to upload a photo just so anyone could see that you did and exactly how much you paid for it. So basically, if you pay a minimum of $1,000 the site will upload your photo and display how much you paid for the feature. It’s a concept so extreme that it puts even social networks like Rich Kids to shame.

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As part of an unusual social experiment, a Mexican mayor disguised himself as a disabled person in need of assistance to test the attitude of local public servants first-hand.

After receiving a number of complaints from disabled and other socially disadvantaged people about the treatment they received from social workers, Carlos Tena, the mayor of Cuauhtémoc, a town in Mexico’s Chihuahua state, didn’t know who to believe, the alleged victims or his co-workers. So he devised a plan to test the attitude of local social workers himself. Tena spent two months putting together a believable disguise and then visited public servants at both the Mayor’s Office and Social Services posing as a disabled man in need of help.

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English artist Anna Brownsted left 100,000 pennies in an abandoned public fountain in Cambridge, over the weekend, in a bid to explore human nature. The money was all stolen in just one day.

The coins worth £1,000 were placed in the fountain at Quayside, in Cambridge, at 8 am on Saturday, and were supposed to be left there for 48 hours. However, by 9 am on Sunday, over 99% of the coins had been removed from the fountain, despite clear signs informing passers-by that the fountain was under constant CCTV surveillance. Only £1.66 worth of pennies were left, but organizers didn’t consider it theft, but a “provocative outcome”.

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Darshan Karwat, a post-doctorate at the University of Michigan, is making headlines for having maintained an incredibly frugal and sustainable lifestyle during his student years. The man gave up fast food, new clothes, and even toilet paper, until he got to a point where his trash for an entire year fit in just two plastic bags!

Karwat, who is originally from India, started the trash-free experiment when he lived in Ann Arbor, Michigan, and managed to keep it going for two and a half years. In the first year, he produced only 7.5 lbs of trash, and in the second year, he brought that number down to a meager 6 lbs, which is a mind-blowing 0.4 percent of the 1,500 lbs of yearly trash produced by the average American.

Looking back, Karwat says that his inspiration to start the project came from an episode of the radio show The Story, on which he heard of a British couple who lived trash-free. “I walked home from my laboratory at the University of Michigan and told my roommate Tim that I thought I could do better – I’d live trash- and recycling-free and that I’d start soon,” Karwat wrote in an essay for The Washington Post. “And just like that, I began an experiment in individual activism in the face of large environmental problems.”

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Although he grew up believing that homosexuality was a sin, in 2010 Timothy Kurek, of Nashville, Tennessee, spent the entire year pretending to be gay in an attempt to truly understand and empathize with what homosexual people go through.

Kurek’s social experiment is extraordinary, given the kind of upbringing he had as a conservative Christian deep in America’s Bible belt. “You learned to be very afraid of God,” he said. “The loving thing to do is to tell my friend who is gay, ‘Hey, listen, you are an abomination and you need to repent to go to heaven.’ I absolutely believed in that lock, stock, and barrel.”

In fact, Kurek was so devout as a teenager that his parents’ friends would routinely ask him to set their kids straight for misbehaving. “I would be on the phone until four in the morning, asking them to repent for their sins,” he said.

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A peculiar outdoor bookstore recently opened in Nanjing, China. There is no cashier desk and no working staff to keep an eye on the books. Instead, visitors are invited to peruse the reading material on offer and pay whatever they want for books by dropping the money in a lock-box.

Organizers say the aptly named Honesty Bookstore is a social experiment meant to raise awareness of honesty and integrity. Believe it or not, so far, people have been doing the right thing. With no staff around, there is absolutely nothing stopping people from just taking the books they like and leaving without paying anything for them. Well, nothing but their conscience, that is. According to several news reports from China, people have actually been dropping money inside the box of their own free will, and Honesty Bookstore organizers claim that the raised money is enough to cover costs.

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25-year-old Zilla van den Born managed to fool her friends and family into believing that she was on a five-week vacation in South-East Asia, when, in reality, she was at home in Amsterdam the whole time, clicking seemingly authentic holiday photographs and putting them up on Facebook to create the illusion!

Zilla devised the elaborate lie as a part of her University project through which she wanted to show how Facebook status messages and photographs are not accurate indicators of real life. “I did this to show people that we filter and manipulate what we show on social media,” she explained. “Thereby we create an online ideal world which reality can no longer meet. My goal was to prove how common and easy it is to distort reality.”

“Everybody knows that pictures of models are manipulated. But we often overlook the fact that we manipulate reality also in our own lives,” she added, wisely.

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Most people couldn’t imagine a day without their fancy smartphones, but a family in Guelph, Canada has decided to shun all post-1986 technology from their lives for a whole year, as part of a social experiment.

It all started last year when Blair McMillan asked his five-year old son if he wanted to come outside and play, only to realize that even on a perfect summer day the child preferred to stay indoors and play video games on an iPad. He started thinking about his own childhood and how today’s youth have become so dependent on modern technology like computers, mobile phones and the internet. The 26-year-old father-of-two talked to teens and young people in their 20’s, most of which confessed they couldn’t even picture their lives without all their different gadgets, and began questioning contemporary public service announcements that encourage parents to get their kids active outdoors for at least 30 minutes a day. He remembered that when he was a child, it was nearly impossible to keep kids siting quietly indoors for half an hour. And that’s when it hit him – what if he could go back in time and give his own children a taste of how life was back then? Since April, the McMillans have given up all modern-day technology, and went back to living in 1986 (the year Blair and his wife were born) with its bad hair, cassette tapes and most importantly, real social interaction.

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