The chairman of a large Chinese cleansing product company has been mocked after a video showing him biting into a bar of all-natural soap went viral on social media.
Speaking during an employee meeting, the boss of Hongwei, a well-known cleaning product manufacturer founded in 1952, can be heard doing a presentation of a laundry soap, telling people that it contains no harmful substances, just alkali, animal fat, and milk. To be as convincing as possible, the man takes a bar of soap and starts munching on it, before washing it down with a swig of water. Although The man’s extreme marketing technique was meant to demonstrate the all-natural ingredients, it was actually mocked by a lot of people, with some joking that the soap could be a life-saver during a natural disaster.