Thousands of Instagrammers around the world are risking skin cancer in a bid to follow the latest online craze – ‘sunburn art’.
One of the unhealthiest trends to hit social media in recent years, sunburn art involves using sunscreen or stencils on parts of their body to burn various designs into their skin. The sunburn patterns range from straight lines to floral themes and abstract shapes. Some designs cover a small patch of skin, while others span the entire body.