Remember Vitaminwater’s “scroll free for a year” challenge that dared people to go smartphone free for a whole year to win $100,000? Well, this New York woman is eight months into her smartphone-free year, and just four months away from claiming grand prize.
Vitaminwater made news headlines last December when it announced its unique challenge. Thousands of people applied to be chosen as the perfect candidate to spend a year without touching their smartphone, but in the end, the only person who got to try and survive for an entire year without a handheld was Elana Mugdan, a 29-year-old fiction writer from Queens, New York. Eight months into the challenge, she claims it’s been a freeing and eye-opening experience that showed her just how dependent she had become to her smartphone. Even though there are times when she misses her handheld, she plans to go on living without it even after the challenge ends.