In a sheer stroke of advertising genius, Salta Beer has given three rugby players who lost teeth in action ‘Beer Tooth Implants’ – metal implants that double as bottle openers! And yeah, they actually work.
“We decided to give rugby players back the teeth they had lost in battle,” Salta Beer explained. “But we weren’t going to give them a simple tooth back, we developed a unique dental implant; a specially designed tooth to open beer.” Three rugby players were selected for the unique procedure and were featured in a commercial created in collaboration with Ogilvy Argentina.
