Small Mexican brewery Minerva has just launched two very special brands of ale, Salamandra and Purple Hand, aimed at the LGBT (Lesbian, Gay, Bisexual, Transexual) market.
Beer is the most popular alcoholic drink in Mexico, but 95% of the market is already controlled by the two largest breweries in the country, Modelo Group and Cuauhtemoc Moctezuma, which makes it almost impossible for smaller companies to compete. But it seems Jalisco-based brewery Minerva has just found an untapped niche that has so far proved very profitable – it has created two brands of “Artisan Honey-Ales” made with organic honey and malt, a mix that infuses the drink with an orange flavor that appeals to gay communities.
