Safety Shot, a new blood alcohol detox drink set to launch later this year, promises to reduce blood alcohol content in less than an hour after consumption and make hangovers a thing of the past.
The global market for hangover cures is growing faster than ever, with experts predicting that it will exceed $6 billion by 2030. A fast-growing market usually means cutthroat competition, and that is certainly the case here, with hundreds of startups fighting to establish themselves as major players. One of the most promising companies in the field is Safety Shot (formerly Jupiter Wellness), whose upcoming product, set to launch in Q4 of 2023, has been described as “the biggest disruption in the drink market” to date and “the epitome of beverage innovation”. Its patented formula is said to be able to slash a person’s blood alcohol content in half in just 30 minutes, giving them a general feeling of well-being and reducing the risk of alcohol poisoning and even hangovers.
