In an age when AI-controlled digital news anchors exist, and digitally-rendered Instagram influencers have millions of adoring fans, it’s really no surprise that people are turning to so-called deepfake technology to enhance their looks and reach online stardom.
Asian social media has been buzzing about this young South Korean youtuber who goes by the moniker ‘RuiCovery’ ever since she outed herself as a “virtual human”. Apparently, that means that everything about her is real, except the face. Her hair, her body, her voice are all real, but the face is digitally rendered using deepfake technology. The revelation was shocking, especially to her fans, none of which had ever noticed anything out of the ordinary about the female YouTuber. The news once again brought deepfake into the spotlight and ignited a debate about the need to regulate it in order to prevent its use with malicious intent.