An apartment tenant in Melbourne, Australia, has recently taken to Reddit to complain about his landlord installing a system that allegedly requires him to insert one dollar every time he wants to flush the toilet.

“Is it legal for my landlord to have installed a coin-operated flusher on my toilet?” the title of the tenants Reddit post reads. He goes on to explain that he understands having to pay for the communal washing machine when doing the laundry, but since he pays the water bill for the rented apartment, having to pay extra every time he needs to flush the toilet seems a bit much.

“He said it was a government incentive to save water. But then why does he get to collect the money?” the Redditor asks. “I see nothing on google about this so I can’t work out if I’m being duped?”

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With his online experiment, Reddit user Justin Foley is demonstrating the power exclusivity. He’s proving how people will fall for pretty much anything – or nothing – by merely tagging it ‘exclusive’.

Foley set up a portal called ‘mostexclusivewebsite.com’, consisting of just a few lines of text and a counter. Access is granted to only one person at a 60-second interval. With the click of a button, you will be added to a virtual line of over 2,500 people (at the time of this writing), waiting to gain access. If you close the website window, the ticket is lost.

“The internet was designed to be open and accessible; what if I made a design that was the antithesis of one of the defining qualities of the internet?” Foley told The Washington Post. He added that about one in nine people are making it inside the website – the rest leave before their number is called. And Wired.co.uk explaines why: “The website is simple, and the concept both alluring and incredibly frustrating.”

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