In an attempt to raise awareness about the ability to turn wastewater into safe drinking water, a brewery in Stockholm, Sweden has launched a new beer brand made with recycled sewage water.
Aptly called PU:REST, the new beer crafted by Stockholm’s Nya Carnegiebryggeriet (New Carnegie Brewery) in collaboration with the Swedish Environmental Research Institute (IVL) and Carlsberg is supposed to convince people that “second-hand water” can be as clean as normal tap water. IVL claims that the challenge to get people to drink recycled water is not a technological one, but a psychological one, so what better way to convince consumers of the purity of treated wastewater than using it to create a beer.
