The owners of a struggling hotpot restaurant in Chengdu, China, hoped that a month-long all-you-can-eat promotion would bring in new customers, but it actually put the place out of business in under two weeks.

On June 1st, Jiamener, a relatively new hotpot restaurant in Chengdu, China’s Sichuan province, kickstarted its cheap all-you-can-eat buffet in the hopes of gaining a new client base. Patrons were offered the chance to fill their bellies for just 120 yuan (US$19) per day, for a whole month. The two owners had anticipated that they would suffer a financial loss during this period, but they hoped that the promotion would pay off in the long run, with some visitors becoming loyal customers. They couldn’t have been more wrong.

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Cafe 51, a popular burger joint in Melbourne, Australia, is offering anyone the chance to receive a free burger per day, for the rest of their lives, if they get a scale tattoo of one of their delicious burgers, anywhere on their bodies.

“Tattoos are for life, so why shouldn’t burgers be free for life too, right?” the #freeburgersforlife campaign page on the Cafe 51 website states. “It’s simple, pick a burger, any burger from our current menu and get it tattooed anywhere on your body. You are then forever part of our #burgerfamily and you qualify to get this burger absolutely free everyday for the rest of your life. Coz we reckon that since you love us enough to join our #burgerfamily by getting a tattoo of one of our burgers, we love you enough to give you a free burger every day for the rest of your life!”

The controversial promotional stunt had been teased for about a month and finally launched on Sunday night. By Monday, over 450 people had registered, and at the time of this writing, over 3,000 Cafe 51 are waiting to get their favorite burger tattooed. Considering all the media attention the campaign is getting and the fact that Cafe 51 plans to take registrations all through October, the number of applicants will probably reach into the tens of thousands.

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