Forget about painful diets and grueling exercise, from now on all you have to do to lose weight is spray on a little perfume. The magic fragrance is called Prends-Moi and is said to contain beta-endorphins that reduce the urge to overeat.
Developed by the French perfume house Robertet, the Veld’s Prends-Moi slimming fragrance was launched last year, but only recently made its debut on the English market, where women welcomed it with open arms. On July 30, the Daily Mail reported around 6,000 women had subscribed to the product’s waiting list, hoping this could actually be the miraculous weight-loss solutions they had been waiting for. It’s easy to understand why people would gladly fork out some cash on such an easy-to-use slimming product, but can shedding the pounds be as easy as putting on perfume? According to the makers of Prends-Moi, it sure can.