An extravagant barber has become famous in Moscow for offering a different kind of hair washing product. Instead of shampoo, clients can choose to have their locks washed with champagne.
Vilen Knudaverdyan says he came up withe unusual service after performing it on a colleague, as a joke. The woman was leaving for another job, and during the farewell party they organized for her at the hair salon they decided to wash her hair with champagne. She apparently loved it, so he decided to offer it as a paid service for clients as well. Now his Moscow salon is famous for the champagne hair wash.