Popular Douyin streamer Kong Yufeng recently sparked controversy in China by eating pig feed on camera as part of a challenge to live on the cheapest food she could find.
On October 30, Kong Yufeng, aka ‘King Kong Liuke’, posted a controversial video on Douyin, China’s version of TikTok, in which she announced a self-imposed challenge to live on the cheapest food she could find for at least one week. The popular streamer told her fans that she had browsed Zhihu, a Chinese forum known for sharing budget-friendly tips, and found pig feed to be the best option. A large bag of pig feed cost only 100 yuan (US$14) and was allegedly high in protein, low in fat, and “healthier than takeaway food,” so she decided to try it in front of her fans. According to Kong, the pig feed contained natural ingredients like soybeans, peanuts, sesame, corn, and added vitamins, but the taste was an acquired one.
