Egor Onopko, an up-and-coming blogger from Vladivostok, Russia, managed to attract a lot of media attention and make some nice pocket money by turning the right side of his neck into advertising space for interested individuals and businesses. No one really believed Onopko, who goes by “onokonda” on social media, would go through with the idea when he first announced it on Instagram, but last week, he posted visual proof that he had gone through with it, adding that he made around 1 million rubbles ($13,500) from the 10 sold advertising spots.