After the International Court in Hague ruled that China has no historical claims to the the South China Sea and is breaching the sovereignty of the Philippines by exploring resources, Chinese citizens started showing their support for their country by boycotting American brands like Apple and KFC.
Soon after the landmark decision was reported by national news outlets, photos and videos of smashed up iPhones started showing up on Chinese social media. But what do the United States and Apple have to do with a conflict between China and the Philippines, you may ask. The U.S. is seen as a strong ally of the Philippines and since the Apple iPhone is apparently considered the ultimate American product, it became a prime target for people to direct their anger against.