Knee makeup isn’t really a thing, but a century ago it was the hottest trend in the beauty industry. It started out as knee rouging and eventually turned into full-on knee painting.
Fashion has always been a reflection of the spirit of the times, and the knee makeup and painting of the 1920s was no exception. The “flappers” were wearing skirts shorter than ever before (hemlines just under the knee were the ’20s version of a miniskirt), they were rolling down their stocking bellow the knee or giving up on them altogether, and knee rouging became just another way to attract attention to an area of the female body that had never been as visible before. Women of the generation had a number of blush formulas to choose from including cream, powder, and liquid formulas, which they used for an added “look at me” effect.