Russian social media giant VKontakte and online video subscription platform Amediateka recently launched a unique experiment where a person who has never watched Game of Thrones spends a week binge watching the series for 10 hours a day in a transparent glass cube.
The project, called “One More and I Sleep. Seriality”, is designed to promote the 8th season of Game of Thrones, which launches on April 15, in Russia. VK and Amediateka managed to find a young man who had never watched an episode of the popular HBO series and convinced him to binge watch all 7 previous seasons for 10 hours a day locked in a glass cube at the October Cinema Center, in Moscow. The protagonist of this experiment is not able to leave the cube – except the occasional trip to the toilet – until he finishes watching all the episodes of Game of Thrones, which organizers estimate will take about a week.
