In a bid to raise fitness consciousness, Moscow’s authorities have decided to replace ordinary park benches with high-tech scales. The change, which will affect the city’s most popular parks, is being sponsored by gyms that are hoping to attract more weight-obsessed clients.
A similar campaign is already in place at a public bus stop in the Netherlands, where benches are attached to large electronic panels that display the seated person’s weight in kilograms. The panels also feature nutrition-related information and gym advertisements.
One of the first parks in Moscow to embrace the change is the northern Sokolniki Park – director Andrei Lapshin said that 20 weighing benches could be placed there by the end of the year.