I haven’t seen audio cassettes in use in over a decade, so it’s pretty shocking that a company is still making a profit manufacturing them. In fact, National Audio Company (NAC) – the last audio cassette maker in America – has had its best year since it opened in 1969!
The tapes are apparently high on nostalgic value, and that’s why they’re still flying off the shelves. And NAC’s stubbornness in not quitting when the other manufacturers did has finally payed off. “You can characterise our operating business model as stubbornness and stupidity,” NAC president Steve Stepp said. “We were too stubborn to quit.”
“Probably the thing that really enlarged our business at a faster pace than anything is the retro movement,” he added. “There’s the nostalgia of holding the audio cassette in your hand.”
