Popular whisky brand Johnnie Walker has launched a bizarre new product that they claim will enhance the taste of your drink. ‘The Johnnie Walker Boldest Wax’ collection is a flavored mustache wax that when applied generously makes every sip of whisky taste better!
Priced at about £7.99 ($12) a pot, the hand-mixed waxes are made of 100 percent natural beeswax. They come in three flavors – Piperine Pepper, Citrus Essence, and Ginger Root – and are designed to complement the Johnnie Walker and ginger cocktail serve. They supposedly carry a scent that “lingers beneath the nostrils.”