A dog food company CEO ate nothing but canine chow for a whole month, to show that if it was good enough for him, it’s good enough for dogs too. If that makes any sense…
Mitch Felderhoff, president of Texas-based Muenster Milling, ate nothing but dog food made by his company for 30 days, from January 3 to February 2. Muenster Milling produces high-quality dog foods and treats, horse food, chicken feed, and the executive wanted to demonstrate the quality of the dog food by eating it himself for a month. It wasn’t the easiest thing in the world to do, as Felderhoff himself admits, but he found the strength to stick to the diet for the full 30 days.