Czech company Yoni has recently sparked outrage online after taking miswak twigs that people have been using for literally thousands of years and selling them as “revolutionary raw toothbrushes” for the obscene price of $5 apiece.
Twigs from the salvadora persica or miswak tree have been used as a natural teeth-cleaning agent for the last 7000 years in the Indian subcontinent, Arab peninsula, parts of Africa and Central and Southwest Asia for free, but Czech company is now trying to make a profit by marketing them as “raw toothbrush and toothpaste in one” and selling them for a hefty $5.
