Food technology company Primeval Foods plans to launch an entire menagerie of exotic meats that didn’t actually come from animals, including lion burgers, tiger nuggets or giraffe ham.

As the meat-alternatives market becomes increasingly competitive, food tech companies are coming up with new and ingenious ways of making their products stand out. Primeval Foods, a London-based startup specializing in cellular agriculture, plans to start selling exotic meats cultivated in a laboratory. And we’re not talking expensive and hard-to-come-by beef either, but the types of meat most people never even imagined were edible, like lion or tiger meat.

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Creating meat literally out of thin air sounds like technology you’d only expect to see in sci-fi movies, but according to Air Protein, it’s very real and viable.

Air Protein, the startup behind the air-based meat project, was co-founded by Dr. Lisa Dyson, an award-winning research physicist and strategy consultant, with the goal of producing meat alternatives. Such plant-based meat alternatives like Impossible Foods or Beyond Meat are all the rage these days and touted as the sustainable future of the meat industry, but Air Protein is taking sustainability to a whole new level with its air-sourced proteins. They are basically relying on a bunch of microbes capable of converting CO2 into amino-acids, with the final product being a protein-based flour that can be used to make a bunch of meatless products.

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