Chinese car manufacturer Chery came up with an unusual marketing pitch to promote its new eQ7 electric crossover – building a tower of cars to show how durable its aluminum body is.

China’s electric vehicle production is firing on all cylinders these days, and manufacturers are coming up with all kinds of marketing strategies to get a leg up on the competition. Take Chinese company Chery, whose new eQ7 electric car hit the local market last month. It is said to strike a good quality/price balance, has an intriguing design, and has an official driving range of 412-512 km on a fully charged battery. But the same can be said about many of its competitors, so in order to make it stand out, Chery decided to focus on the strength of its LFS aluminum body, by creating a tower of no less than seven eQ7s.

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Electric vehicle manufacturer Tesla recently unveiled an unexpected new product for its loyal client base – GigaBier, a special brew that comes in bottles inspired by its unreleased Cybertruck.

GigaBier was originally revealed in October 2021, to celebrate the inauguration of Tesla’s Gigafactory in Berlin. That grand opening was delayed for over 260 days due to environmental activists and permit problems, and so was the new beer. Things slowly got back on track, and Musk’s popular automotive company recently made its special “cyberhops” beer available to the masses. The beers come in packs of three, bottled in glossy black bottles with sharp edges that emulate the sharp shapes of the Tesla Cybertruck. One pack of three 330ml bottles costs a whopping 89 euros ($98).

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A 41-year-old man has reportedly been making a killing selling women’s high heel shoes and boots by modeling them himself.

The unnamed man who reportedly hails from China’s Sichuan province recently made news headlines after it was revealed that he had been using a very unusual technique to boost up his online sales. Live stream commerce is big business in China, but the competition is so stiff that entrepreneurs constantly have to come up with gimmicks to set themselves apart and gain potential customers. In this particular case, the guy films himself walking and even running in the high-heel women’s footwear he sells, and people seem to love it.

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A boat tour organizer in Thailand has been getting a lot of attention because of his original-yet-controversial business idea – fishing trips in the company of nude ladies.

I’ve always found fishing quite boring – hot take, I know – but one Thai entrepreneur in Chon Buri recently came up with an intriguing way of spicing up the experience and thus getting a leg up on the competition. The mysterious person or outfit behind the controversial endeavor advertised on social media with a series of lewd photos showing two men apparently fishing on a boat next to two completely naked women posing for the camera with their legs spread open. That’s one way to get people’s attention…

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A London bachelor is taking extreme measures to increase his chances of finding a wife – renting subway advertising banners in the English capital to get as much exposure as possible.

If you’ve passed through the Oxford Circus subway station in London during the last few days, you’ve probably seen a couple of unusual advertising banners plastered on the walls. They show a man in a pink suit who is apparently looking for a suitable wife. That man is 31-year-old Jeevan Bhachu and he wants everyone to know that he is not kidding. He really is looking to get hitched, and since the pandemic has made conventional dating problematic, he decided to go for a more straightforward approach.

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After struggling to stay open during the Covid-19 pandemic, a sushi restaurant in Japan’s Aichi Prefecture, has found success with an ingenious “macho delivery” service that involves using buff bodybuilders as delivery boys.

Masanori Sugiura, a third-generation owner of the 60-year-old sushi restaurant Imazushi in the city of Anjo, started working out at the gym when he was in his 20s, but he never imagined that his hobby would one day help him keep his family business afloat. The trained chef had seen his profits plummet from the usual 100 million yen ($940,000) for the April-June quarter, to just 10 million yen, because of the coronavirus, and at one point had cut his staff from 50 to just four. But then he had a wacky idea to put his muscles to work as a way of attracting new business, and the “Delivery Macho” service was born.

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The German city of Bielefeld, in the north-east of North Rhine-Westphalia, has announced that it is offering a €1 million prize to anyone who can prove that it doesn’t exist.

To have any hope of understanding this bizarre offer, you have to go back to 1993 when the famous “Bielefeld? There’s No Such Thing!” conspiracy theory appeared on the internet. Formulated by a computer student named Achim Held, it basically claimed that Bielefeld – a city of around 330,000 inhabitants, which has historically been around for around 800 years – didn’t actually exist, because, unlike other German cities, it wasn’t really known for anything in particular. The hilarious conspiracy theory spread online and gained a life of its own, with many proponents postulated that a group called “SIE,” or “THEY” in German, created an imaginary illusion of the city, or that it had a secret city center where “dead” celebrities like Elvis Presley and Kurt Cobain had been taken away to.

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A resident of Chelyabinsk, in western Russia, recently got his five minutes of online fame after his apartment sale ad went viral on social media for featuring renowned film director Quentin Tarantino.

The last thing you would expect to see while looking at photos of apartments to buy is an internationally famous director seemingly inspecting the premises and giving a thumbs up. That’s exactly why Alexander Kainov, from the Russian city of Chelyabinsk thought that adding some cutouts of Reservoir Dogs director Quentin Tarantino to his real-estate photos to make it look like he had actually visited the apartment would be a great way of attracting attention. Making a property stand out among hundreds, if not thousands of similar ones, isn’t the easiest thing in the world, but apparently adding some Tarantino works like a charm.

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Real Madrid, one of the world’s most popular football clubs is currently testing TV urinals in the men’s bathrooms of their stadium, Sandiago Bernabeu, and it’s not the only one.

One would think that the management of the Spanish club is trying to make it easy for fans to follow the action on the field even when going to the bathroom, but according to several news reports, the screens installed in the urinals have nothing to do with football and everything to do with generating revenue. Apparently, the footage played on these screens will focus mainly on advertising, instead of showing the live game on the pitch, and there’s a good reason for that – it’s much more profitable.

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Shopping malls in China have come up with an ingenious strategy to attract female shoppers. Many of them now offer attractive ‘shopping’ boyfriends that can be rented by the hour at really affordable rates.

What started as a clever promotion for March 8th, International Women’s Day, has apparently become a year-long strategy to attract female shoppers. Walking through mall galleries in Chinese cities like Hebei or Foshan, you’re likely to spot young, dapper men displayed in giant, doll box-like frames decorated with hearts. They are called ‘shopping boyfriends’ and they can be rented by the hour by lonely female shoppers looking for company. Rates start as low as 1 yuan ($0.15) per hour, up to 2 yuan ($0.30) in some shopping malls.

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The Russian branch of Domino’s Pizza was curious to know just how much people love their pies, so they came up with a promotion that challenged fans to get a tattoo of the Domino’s logo in a visible spot on their bodies, for the chance to win 100 free pizzas per year, for 100 years. The response was overwhelming.

When Domino’s launched their unusual promotion, on August 31st, they probably expected just a few die-hard pizza fans to take them up on their offer, but they were inundated by hundreds of photos of fresh tattoos on social media, in the first couple of days. In an attempt to stave off the wave of tattoos and requests for free pizzas, the company had to clarify that only the first 350 people to get the tattoo – which had to be at least 2 cm (0.79 inches) in length – and post it on social media would get the 10,000 free pizzas. They also released an image clarifying the visible parts of the body where candidates could get the tattoo, but that didn’t help things too much.

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Corporations are in business to make money and being popular is good for business, which is why we have advertising to hammer brand names into our minds and keep us buying and buying. But sometimes along comes a company which loves its product so much that it’s willing to sacrifice some revenue to give more consumers the pleasure of using or tasting its creation. Asahi Shuzo, the Japanese brewer behind the extremely popular Dassai sake, has resorted to a full-page ad in the country’s most read newspaper to kindly ask of people not to pay so much for its sake.

The price of goods and services is dictated by the market demand for them. Dassai has become one of Japan’s best-selling sake brands, and retailers are trying to squeeze as much profit as they can from the drink. However, Asahi Shuzo boss Kazuhiro Sakurai was anything but happy with the price tag of Dassai in most retail stores, so he decided to take a stand by directly instructing people not to spend so much money on their favorite sake. He did id by running a full-page ad in the Yomiuri Shimbin newspaper that read “A request. Please do not pay a high price for our sake”.

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Ever dream of immersing yourself in a giant tub of used KFC cooking oil that would leave you smelling like your favorite fried chicken? Well, thanks to this fried drumstick-shaped bath bomb, now you can.

KFC recently teamed up with Japanese novelty retailer Village Vanguard to create one of its most outrageous products yet – bath salts shaped like a cooked drumstick that makes your bathtub look and smell like one of the fast food restaurant’s vats of used frying oil, and leaves you smelling like fried chicken after a bath. Who would want to reek of KFC chicken, you ask? Well, the fast food chain is really popular in Japan, and we all know how much they love crazy things over there, so the unusual bath bomb is practically a guaranteed hit.

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Most people could probably spend a whole year just looking at IKEA’s 2018 catalogue and still not remember all the details in its 328 pages. But then again, Yaanja Wintersoul is not most people, she is a two-time World Memory Champion so she only needed one week to accomplish the seemingly impossible task.

23-years-old Yaanja Wintersoul says that there’s no such thing as a photographic memory, and that it’s all about training your brain to memorize tiny details that most of us forget almost instantly. She knows what she’s talking about, too. Not only has she won the World Memory Championship twice, set a the world record for the the largest number of names and faces ever memorized by a person, but she’s also become IKEA’s “human catalogue”, memorizing most of the details in the company’s 328-page 2018 catalogue in only a week.

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A hot-pot restaurant in Taipei, Taiwan, recently got a lot of attention online after photos of young bikini-clad waitresses serving and interacting with customers went viral.

The hot-pot restaurant business in Taiwan and mainland China is very competitive, and it’s very hard for newcomers to get an edge by relying solely on the quality of the food and impeccable service. So the owners of ‘Fresh Feast’, a new restaurant that opened in the Songshan district of Taipei, decided that they needed some extreme marketing in order to get the word out about their eatery and attract customers. For the grand opening, they hired five good-looking models and had them serve customers dressed only in skimpy bikinis.

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