A Japanese producer of milk and dairy products came up with an ingenious way of motivating kids to finish their milk bottles at lunch – decorating the bottles with manga comics.
Seki Milk, a milk producer and processor in Japan’s Gifu Prefecture, has been providing its products to local schools, but in recent years the company had seen consumption of milk drop significantly. According to its own research, the majority of school students (around 65% of them) were not finishing their milk bottles at lunch, which caused unnecessary food waste and also deprived them of calcium and other valuable nutrients. However, if you’re a parent, you probably already know that getting kids to eat things that are good for them isn’t the easiest thing in the world. Luckily, Seki Milk came up with an original and fun way to motivate children to finish their milk – manga bottles.
