Xin Youzhi, aka Xinba, an online personality known as China’s king of live streaming sales, recently managed to sell more products in a single day than a Hong Kong shopping mall sells in 12 months.
Born in a small village in northeast China, Xinba managed to defy the odds, becoming one of the most popular web perdonalities in China, as well as the most successful live stream seller. Operating on Chinese streaming platform Kuaishou, the young entrepreneur specializes in promoting all sorts of products to his fans, and trying to get them to buy as many as them as possible during his online broadcast. He is really good at it too, as demonstrated by his latest achievement, selling over $300 million worth of goods during a 12-hour stream.
