At just 27 years old, Li Jiaqi is already one of the most successful online personalities in China. He specializes in selling makeup, particularly luxury brand lipsticks, which has earned him crazy nicknames “King of Lipstick” or “Iron Lips”.
With over 40 million fans on Douyin, China’s version of TikTok, and millions others on various other social networks, Li Jiaqi is perhaps the most sought after beauty vlogger in all of China. Whatever product he chooses to promote turns into an instant hit, and companies are desperate to work with him, but he remains mostly focused on makeup, lipstick in particular. It’s not really the kind of career you would expect a young man to venture into, especially in a traditionalist country like China, but his success is proof that unconventionality can be an advantage. That’s how Li Jiaqi looks at it, anyway. He says that most people doubted him at first, saying that he could never sell to a female audience, but he had always been confident that he had an advantage over female beauty vloggers – stamina.
