They say good things come to those who wait. But here’s the loophole: what if you could pay someone to do the waiting for you? Same Ol Line Dudes (SOLD Inc.) is a new service in New York that helps people get in line for the latest, hottest and trendiest new products. At $25 for the first hour and $10 for every half hour after that, I think it’s pretty legit. If I could avoid waiting in line and still get to buy the new iPhone or enjoy a cronut, I’d definitely be willing to pay for it.
The idea for the business came to Robert Samuel after he made $325 selling two spots in a line for the iPhone 5 launch last year. That’s when he realized that he could cash in on people’s fear of missing out on new things. “It’s a phenomenon,” he said. “I did an interview with German Public Radio a while ago and I explained FOMO: fear of missing out. Especially in New York, you have friends and you’re hanging out and it’s like, ‘Did you see that new exhibit at MoMA? Do you know what a cronut is?’ People want these things like it’s the end of the world. When I show up to their offices with a sleeping bag in one hand and the cronuts in another, they know they’re getting their money’s worth.”
There have been services like this in the past, but they weren’t exactly ethical. Like these guys who would buy cronuts in bulk and sell them on Craigslist at a higher price. But Robert makes sure he plays by the rules. He has a few super-rich clients. When one of them wants cronuts for his out-of-town guests, Robert gets to the bakery hours ahead of time. He’s always properly equipped – a portable charger, two iPhones, an iPad mini and handwarmers are always at his disposal. A lawn chair, the MetroCast and HBO Go make sure that waiting in line is never a boring experience.
