While still technically in its infancy, the vlogging (video content) industry is incredibly competitive, but while some creators rely on tech or entertainment skills to capture viewers’ attention, one young girl from rural China has become an international star by filming herself perform daily chores.
Li Ziqi is often referred to as an internet phenomenon in China. The 29-year-old not only has millions of dedicated fans in her home country, as well as the approval of the Chinese government for promoting Chinese traditional values, but she has also amassed a following of millions outside her country’s borders. And she’s done it all by gracefully leveraging an impressive array of skills that range from cooking to furniture making, while painting a perfect fairy tale image for her audience. And in a time when Chinese viewers are getting more fed up with work stress and pollution every day, Li Ziqi provides the perfect escape.