A Japanese candy company has been making national news headlines for its idea to produce gummy candy that tastes like an ‘imaginary fruit’ called Kiraspika (キラスピカ).
Last year was a great one for gummy candy producers, and the market continued to expand throughout 2023, with fruit-flavored gummies being the most popular. While there are plenty of fruit flavors to choose from, including intriguing fruit combinations, companies are still limited to the fruits available in our world. But what if someone broke down barriers and started making candy that tastes like imaginary fruits? That was the genius idea that Japanese sweets maker Kanro recently came up with. Last month, the company launched a new type of gummy candy that tastes like ‘Kiraspika no Mi’, a made-up fruit with an original flavor, design, and even an origin story.