A limited edition Nike Air Max 97 sneaker with its transparent sole filled with “holy water” from the Jordan River sold out within minutes of its official release, despite a prohibitive price tag of $3,000 per pair.
Officially named “MSCHF x INRI Jesus Shoes”, the white sneakers had their soles injected with 60 ccs of water from the Jordan River and were allegedly blessed by a priest. It’s been reported that although the limited edition footwear was designed from the all-white Nike Air Max 97s, Nike itself is not affiliated with this project. MSCHF are said to have bought the Nike sneakers at retail value and then applied their original design ideas to create a metaphor of “walking on water”.