Swiss luxury goods company Golden Dreams recently unveiled the iPhone 7 Carbon Concept Edition, a special version of the popular Apple smartphone featuring a hand-made carbon fiber casing that makes it extremely light and nearly impossible to break. But before you get too excited, you should know that they only made 77 units, each priced at a whopping $17,000.

The Geneva-based company claims that the the iPhone 7 Carbon Concept Edition is the world’s first smartphone to have a full carbon casing hand-crafted from a single block of carbon fiber. Golden Dreams CEO, Alexandre Masson said that he received many requests for an iPhone 7 light enough and strong enough to fit the fast life pace of his rich and powerful customers, but he didn’t know exactly how to approach this challenge until he saw some beautiful wristwatches made out of carbon fiber. He knew that was the material Golden Dreams needed to use to reach their objective. They spent two years researching how to machine the casing out of a solid block of carbon fiber, but Masson says that the end result was more than worth the wait, exceeding all their expectations in terms of both aesthetics and functionality.

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A brand new iPhone 7 costs as much as four and a half average salaries in Ukraine, but a local retailer is giving Apple fans the chance to get one for free, by simply changing their names to “iPhone Seven”.

Allo.ua, Ukraine’s largest mobile phone retailer, is currently running a very unusual iPhone 7 giveaway. The company is asking people to legally change their first name to ‘iPhone’ and their last name to ‘Seven’ for the chance to win Apple’s latest handheld. Participants must first visit their State Registry of Civil Status Acts and fill out an application to officially change their name. Once their new ID is issued, they have to take a selfie with it and send the photo to Allo.ua as confirmation of the name change. If they are among the first five people to have successfully changed their name to ‘iPhone Seven’, they qualify to receive an actual 32GB iPhone 7, and will be invited to visit by an Allo store, show their official ID, and pick up their prize.

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In case you needed any more proof that life is unfair, a dog managed to get his paws on an iPhone 7 before you. In fact, she got eight of them, as a gift from her wealthy owner, the son of China’s richest man.

Photos doing the rounds on Chinese social media show Coco, a gorgeous Alaskan Malamute, posing with a stack of brand new iPhone 7s that her master, 28-year-old Wang Sicong bought just for her. You’d think she’d be happier about getting such an expensive gift on the day Apple’s iPhone 7 went on sale, but Coco doesn’t seem to impressed. Too bad she can’t read all the comments from users complaining that their lives are so much worse than hers. Maybe then she could appreciate these “little” gestures more.

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